No artist more perfectly anticipated the banal strangeness of life in the twenty-first century than Rene Magritte…
René François Ghislain Magritte: born 1898, died 1967; noted fan of bowler hats and pipes; creator of some 1,100 oil paintings and another 850 works on paper, many of which now seem kitschy or lazily repetitive; and yet, I suspect, the twentieth-century artist whose work best anticipated the texture and tenor of life in the twenty-first. The texture: smooth as an iPhone screen, unscathed by contact with the physical world. The tenor: a low rumble, almost silent, somewhere between a growl and a chuckle.
A century ago, the only people who called the world “surreal” were capital-S Surrealists: poets and painters, many of them rooted in Paris, who sought to dig up the buried treasures of the unconscious and convert them into words and images. Today, nobody seriously doubts that the world is a lowercase-s surreal place. Advertising is surreal. Politics is surreal. Dating is surreal. Half of television and all of the Internet is surreal. The art world would be surreal even if Surrealism didn’t sell so well (last week someone picked up a Magritte for the GDP of a small country). At some point between the 1920s and the 2020s, between capital and lowercase, the surreal has been hidden all over again, banalized to the point where everybody acknowledges it but nobody stops to notice it.
Studying Magritte’s life and work forces you to stop and notice. Contemporary U.S. life is surreal, but, at least to me, it doesn’t look like a Salvador Dalí painting or even the work of latter-day descendants such as David Lynch and Haruki Murakami. It looks like Magritte, with its weightless, endlessly reproduced photographs and logos that make everywhere feel like everywhere else (i.e., nowhere). It puzzles in the same placid, teasing way that Magritte puzzles; it seems utterly random and utterly repetitive, at once too obscure and too obvious, creating the illusion that everything will make sense if only you stay and puzzle a little longer. Contemporary U.S. life—like an apple in a café, like many of the figures in Magritte’s paintings, like Magritte himself—is hiding in plain sight…
Jackson Arn on “Magritte’s Prophetic Surrealism.”
* Rene Magritte
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As we investigate the invisible, we might recall that it was on this date (April Fool’s Day) in 1965 that the BBC put one over on its television viewers:
BBC TV interviewed a professor from London University who had perfected a technology he called “smellovision.” It allowed viewers to smell aromas produced in the television studio in their homes. The professor explained that his machine broke scents down into their component molecules which could then be transmitted through the screen.
The professor offered a demonstration by placing first some coffee beans and then onions into the smellovision machine. He asked viewers to report by noon whether they were able to smell anything, instructing them that “for best results stand six feet away from your set and sniff.” Viewers called in from across the country to confirm that they distinctly experienced these scents as if they were there in the studio with him. Some claimed the onions made their eyes water.
The Smellovision experiment was repeated on June 12, 1977 by Bristol University psychology lecturer Michael O’Mahony, who was interested in exploring the effect of the power of suggestion on smell. O’Mahony told viewers of Reports Extra, a late-night news show that aired in the Manchester region, that a new technology called Ramen spectroscopy would allow the station to transmit smells over the airwaves. He told them he was going to transmit “a pleasant country smell, not manure” over their TV sets, and he asked people to report what they smelled. Within the next 24 hours the station received 172 responses. The highest number came from people who reported smelling hay or grass. Others reported their living rooms filling with the scent of flowers, lavender, apple blossom, fruits, potatoes, and even homemade bread. Two people complained that the transmission brought on a severe bout of hay fever.
Museum of Hoaxes
